2. “Taste the Islands” Dinner Series
4. Pop-Up Beach Parties / Summer Nights
5. Sauce & Spice Tasting Events
6. Caribbean Holiday / Cultural Events
7. Caribbean Brunch or Sunday Funday
9. Caribbean Dessert & Ice Cream Festival
11. Caribbean Music & Food Nights
12. Fundraisers & Charity Events
Event: Caribbean “Kickoff” Tasting Festival
Theme: Start the year with vibrant flavors and sauces.
Highlights: Sample your top 5 sauces, new menu sneak peeks, tropical mocktails.
Marketing Hook: “Start 2026 with a Taste of the Islands!”
Goal: Showcase sauces and menu highlights; gather customer feedback.
Event: Caribbean Couples Dinner / Valentine’s Special
Theme: Romantic Caribbean-inspired multi-course dinner.
Highlights: Tropical cocktails, live steel drums, themed desserts.
Marketing Hook: “Fall in Love with JC’s Caribbean Flavors”
Goal: Premium ticketed event; showcase dessert and drink offerings.
Event: Caribbean Carnival Celebration
Theme: Pre-Carnival street party with costumes, music, and dancing.
Highlights: Mini jerk chicken sliders, tropical drinks, costume contest.
Marketing Hook: “Bring the Carnival to You!”
Goal: Brand visibility; social media content; fun, shareable moments.
Event: Caribbean Cooking Workshop Series
Theme: Teach spring-inspired Caribbean dishes (ceviche, salads, wraps).
Highlights: Hands-on stations, recipe cards, tasting.
Marketing Hook: “Learn, Cook, and Taste the Tropics”
Goal: Education + revenue from ticketed classes; upsell sauces.
Event: Caribbean Brunch / Family Day
Theme: Family-friendly tropical brunch with Caribbean twist.
Highlights: Mimosa bar, tropical ice creams, kids’ popsicles.
Marketing Hook: “Treat Mom to a Caribbean Escape!”
Goal: Brunch ticket sales; attract families and groups.
Event: Caribbean Street Food Festival
Theme: Outdoor food event to kick off summer.
Highlights: Food trucks, live music, sauce tasting station.
Marketing Hook: “Summer Starts in the Islands!”
Goal: Build local brand recognition; attract large crowds.
Event: Caribbean Independence Day Celebration
Theme: Celebrate Caribbean heritage with authentic dishes.
Highlights: Flag-themed dishes, live bands, dance lessons.
Marketing Hook: “Celebrate Freedom with Caribbean Flavor!”
Goal: Cultural tie-in; social media buzz; premium menu items.
Event: Caribbean Sauce & BBQ Competition
Theme: Highlight JC’s jerk rubs, spicy sauces, and BBQ skills.
Highlights: Guests sample dishes, vote for favorites, awards given.
Marketing Hook: “Turn Up the Heat with JC’s Caribbean BBQ!”
Goal: Showcase sauces; interactive experience; media coverage.
Event: Caribbean Weeknight Dinner Specials
Theme: Quick and easy Caribbean meals for busy families.
Highlights: Pre-made meal kits, take-home sauces, weekday specials.
Marketing Hook: “Bring the Islands to Your Dinner Table”
Goal: Increase mid-week sales; introduce meal kits and sauces.
Event: Caribbean Halloween Bash
Theme: Spooky tropical party with themed dishes and drinks.
Highlights: Pumpkin rum cocktails, tropical candies, costume contest.
Marketing Hook: “Frightfully Fun Caribbean Flavors!”
Goal: Fun community engagement; social media content; kids’ activities.
Event: Caribbean Harvest Dinner
Theme: Thanksgiving with tropical twists.
Highlights: Island-style sides (coconut rice, plantains, jerk turkey options).
Marketing Hook: “Give Thanks the Caribbean Way!”
Goal: Showcase seasonal menu items; cater small private events.
Event: Caribbean Holiday Party / Gift Pop-Up
Theme: End-of-year celebration with festive Caribbean dishes.
Highlights: Holiday specials, bottle sauces as gifts, tropical cocktails.
Marketing Hook: “Bring the Islands to Your Holidays!”
Goal: Boost holiday sales; sell gift sauces; brand visibility.